Digicel's F1RST out the blocks
Saturday, February 22 2014 @ 08:00 AM AST
Contributed by: AleemKhan
Digicel’s COO Sacha Thompson is flanked by F1RST’s Directors and Co-Founders. (L-R) Eesa Mohammed, Thompson, Kyle Maloney and Nicholas Maloney
The following is the verbatim release from Digicel.
Zen nightclub was transformed into an exciting and interactive Experience Zone on Tuesday, February 18 on the occasion of the launch of F1RST’s mobile app.
F1RST is the first “Caribbean built” cutting edge technological advancement that consists of an online search engine and a fresh and dynamic mobile app aimed at bringing daily information about businesses, services and products at users’ fingertips.
Digicel’s key partnership with F1RST highlights the company’s innovative character and its commitment to bring affordable, accessible content to its users through its fast and reliable 4G network.
The venue hosted different interactive zones where patrons could get up close and personal not only with the products showcased by the various participating sponsors but also with the new technology.
The Digicel-sponsored Business zone was very well patronized as guests made use of the on hand Digicel Smart Squad to interact with the technology on the range of Blu smartphones and on tablet devices exclusive to Digicel.
Addressing the audience was Digicel’s Chief Operations Officer Sacha Thompson who highlighted the close alignment between the Digicel brand and F1RST.
She noted “Digicel has transformed the telecoms markets and broken monopolies by taking the biggest and the best global ideas, technologies and innovations and adding our own local twist- making it relevant, useful and meaningful for our customers in the countries where we operate.”
“The F1RST app is exactly that – a lifestyle brand that helps us navigate our everyday lives - bringing home a global concept, satisfying a huge consumer need in the local market, making it relevant, useful and meaningful to the Caribbean people. Our focus at Digicel has always been consumer-driven as we aim to cater and fulfill the needs of our customers by leading the way in making communications available and accessible”, Thompson added.
During her speech, Thompson also issued a challenge to the guests to follow the Digicel’s Independence Square flagship store via the F1RST app.
The first follower of the flagship store, Kern Elliot, was the lucky winner of the latest BLU Life Play smartphone. Guests were also entertained by Digicel endorsee Swappi to end off the evening.
Android users can now visit the Play Store and download the F1RST app on their Digicel 4G smart devices.
After ten years of operation, Digicel Group Limited has over 11 million customers across its 31 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.
Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean Cup. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.
Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.
In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.
Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.